How We Actually Approach SEO
Back when we started, SEO felt like this mysterious black box. Everyone had theories, but few had real answers. So we did what made sense—we tested everything. Some experiments failed spectacularly. Others revealed patterns that changed how we work.
Here's what we learned: search engines reward websites that genuinely help people. Sounds obvious, right? But you'd be surprised how many businesses miss this. They stuff keywords into awkward sentences or build links from irrelevant sites just to hit numbers.
We've seen sites with "perfect" technical scores rank poorly because their content didn't match what people needed. And we've seen simple sites with great content climb steadily because they answered real questions.
Our process starts with understanding your business and who you're trying to reach. Not in some abstract marketing way—we want to know what questions your customers ask before they buy, what problems keep them up at night, what words they actually use when searching.
Then we dig into the technical stuff. Site speed matters more than most people realize. So does mobile performance, clean URL structures, and proper schema markup. But these are tools to support good content, not replacements for it.
- We audit your current site to find what's holding you back—broken links, slow pages, confusing navigation
- Map out content opportunities based on actual search data, not guesswork
- Build internal linking structures that help both users and search engines
- Develop outreach strategies for earning links from sites that actually matter in your industry
- Track what's working and adjust when it's not—SEO isn't set-it-and-forget-it
Look, SEO takes time. Anyone promising first-page rankings in 30 days is either lying or using tactics that'll get you penalized. We typically see meaningful movement in three to six months, with compounding improvements over the year after that.
What sets us apart? We explain things in plain language. When we recommend something, we tell you why it matters and what results you might expect. And if something isn't working, we're honest about it and try a different approach.
