Real Projects, Measurable Progress

Over the past few years, we've worked with businesses across different industries—each facing unique challenges with search visibility. Some struggled with technical issues buried in their site architecture. Others had solid content but no one could find them. A few had built their sites years ago and never revisited how search engines had evolved since then.

What you'll see here isn't a parade of perfect success stories. These are actual projects where we identified specific problems, tested solutions, and tracked what moved the needle. Some results came faster than expected. Others took patience and iteration. But every project taught us something about what works in practice, not just in theory.

Featured Work

Three projects that represent different aspects of SEO optimization—from technical foundation work to content strategy and authority development.

Technical SEO

E-commerce Platform Technical Overhaul

An online retailer with 8,000+ products was losing potential customers before they even landed on the site. Their main issue? Search engines were getting stuck trying to crawl their catalog. Duplicate content from filtering options created thousands of unnecessary pages. Load times averaged 6+ seconds on mobile.

We spent March through July 2025 rebuilding their technical foundation—implementing proper canonicalization, restructuring their URL parameters, and optimizing their image delivery. The crawl budget went from being wasted on duplicate filter pages to actually indexing their product inventory.

  • Indexed product pages increased from 2,100 to 7,400
  • Mobile page speed improved to 2.1 seconds average
  • Organic sessions grew 127% over six months
  • Cart abandonment from organic traffic decreased 34%
Content Strategy

Local Service Business Content Strategy

A Tampa-based HVAC company had been operating for 15 years but ranked on page three for most local searches. Their website read like a brochure from 2010. No real answers to common customer questions. Generic service descriptions that could apply to any business in any city.

Between April and September 2025, we rebuilt their content around actual customer inquiries—the questions they fielded daily in phone calls and emails. We created neighborhood-specific pages with real information about local building codes and climate considerations. Added detailed service explanations with photos from actual jobs.

  • Ranking keywords in top 10 increased from 12 to 89
  • First-page rankings for "Tampa HVAC" and related terms
  • Organic contact form submissions up 156%
  • Phone calls from organic search increased 203%
Link Building

SaaS Platform Authority Building

A project management software startup had good product-market fit but couldn't compete with established players for high-value keywords. Their domain authority sat at 18 while competitors were in the 60+ range. They had virtually no backlinks from relevant industry sources.

From January through December 2025, we developed an educational content program—publishing in-depth guides, research reports, and tools that provided genuine value to their target audience. We focused on earning links through content worth referencing, not outreach spam. Created resources that industry blogs and publications wanted to cite.

  • Domain authority increased from 18 to 42
  • Quality backlinks grew from 23 to 340+
  • Referring domains increased by 287%
  • Rankings for competitive terms moved from page 5+ to page 1-2

How We Approach Every Project

There's no universal SEO playbook that works for everyone. But our process for understanding what each business actually needs stays pretty consistent. We dig into the data, identify the real bottlenecks, and focus on changes that matter.

What sets our work apart isn't some secret technique—it's thoroughness and follow-through. We test our assumptions, measure results, and adjust when something isn't working.

1

Deep-Dive Audit

We examine your site's technical health, content quality, and competitive landscape. This isn't a automated report—it's manual analysis of what's actually holding you back.

2

Priority Roadmap

Not all issues deserve equal attention. We identify the changes most likely to improve your visibility based on your specific situation and competitive environment.

3

Iterative Implementation

We make changes in phases, monitor how search engines respond, and refine our approach. SEO improvements often compound over time rather than producing instant results.

4

Ongoing Measurement

We track the metrics that matter for your business—not just rankings, but actual traffic quality, conversion paths, and how organic search contributes to your goals.

What Clients Say About Working With Us

We'd been trying to improve our search rankings for two years with another agency that kept promising results were 'just around the corner.' Connect Progress was different from day one—they showed us exactly what was broken and why. Within four months, we were ranking for terms we'd given up on.

Jolie Vangorder - E-commerce Director

Jolie Vangorder

E-commerce Director

I appreciated that they never overpromised. They'd say 'this might take three to six months' and explain why. When we started seeing phone calls increase after the first couple months, I knew we'd finally found people who understood local search. Our website actually brings in business now instead of just existing.

Ingeborg Zeitz - Small Business Owner

Ingeborg Zeitz

Small Business Owner

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Every project starts with understanding where you are now and where you want to be. Let's have a conversation about what's possible for your specific situation.

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